About us
Our origin story
In 2009, while navigating the disciplined, high-stakes world of Army Public Affairs, I noticed a shift. Outside the gates, the ‘blogosphere’ was exploding. While the traditional world saw bloggers as a distraction, my training at DINFOS and my experience in multiple deployments taught me something different: Information is only as powerful as the trust behind it.
I began working with these early creators and quickly realized they weren’t just hobbyists—they were the new front line of influence. But there was a friction point. Corporate and military structures were ‘high drag’—slow to adapt and buried in silos—while creators were fast but often lacked the tactical discipline to scale or handle a crisis.
The next level
Present day
I spent the next decade diving into the “why” behind this disconnect, eventually earning a PhD in Organizational Behavior. My research into human dynamics and digital influence didn’t just stay in the ivory tower; it became the foundation for academic textbooks and peer-reviewed studies used to train the next generation of communicators.
By documenting the intersection of organizational culture and social media, I turned theoretical observations into a repeatable, strategic framework.
I founded HSLD LLC to bridge that gap. I wanted to take 21 years of “High Speed, Low Drag” military precision and combine it with this deep academic rigor to help brands and creators move faster, communicate clearer, and lead with authority.
About us
Meet our team
We are always looking to add specialized members to our team.
