Turn Your Workforce Into Your Most Powerful Marketing Channel.
HSLD provides expert setup, training, and management for employee influencer programs and high-impact social media campaigns.
Services
Stop worrying about how to choose influencers for campaigns. Our service helps you maximize marketing with your employee influencers.
Government Procurement
HSLD LLC is a Veteran-Owned Small Business led by Dr Joyce Costello, a 21-year US Army Public Affairs and Broadcast Specialist.
Why HSLD
Our Philosophy
In the tactical world, High Speed, Low Drag (HSLD) describes an operation that is elite, efficient, and stripped of all unnecessary friction. At HSLD LLC, we apply that same precision to the digital landscape.
Most corporate marketing is “high drag”—slowed down by disconnected silos, uninspired content, and a lack of authentic voice. We eliminate that friction. By activating your most valuable asset—your employees—and executing razor-sharp social media campaigns, we help you move faster than the competition and hit your targets with pinpoint accuracy.
Whether we are protecting your reputation during a crisis or training your team to become industry thought leaders, our mission is simple: Maximum impact. Zero wasted motion.
Visit our Blog
When an employee shares content, it doesn’t feel like an ad; it feels like insider knowledge.
Content shared by employees sees 8x more engagement than content shared by brand channels. You aren’t hunting for new influencers every month. You are optimizing the talent you already pay. HSLD turns your existing payroll into a marketing powerhouse.
Services
Academic Work
Latest Book
This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their communities.
Digital Advertising
In an age of influencers, big data, AI and social media, the world of digital advertising looks very different from how it did a generation ago.
Latest Reseach
“Exploring personal branding determinants and pro-social organizational behaviors of Employee Influencers on LinkedIn” By Joyce Costello, Balint Brunner, and Oliver Kozsla. Coming soon.
Corporate Communications: An International Journal | Emerald Publishing